Sunday, 10 March 2013

Ikea meatball craze

So as you guys know, IKEA SG finally got the approving stamp proving that they do not have horse meat in their meatballs. To celebrate that, IKEA decided to sell their meatballs at 10c each for only a day. I must say this is a perfect marketing plan, because the queue at IKEA that day was plain crazy.


Just look at the queue, all the way from the bistro to the bridge. This is at IKEA Alexandra by the way. Nevertheless, I wouldn't mind the queue for the 10c meatballs. So after getting my 50 meatballs and finally getting a seat, I observed several types of people who went to IKEA for the meatball craze. 

1) Kiasu Ones


If you look properly at the girl with the pink bag, she was dabao-ing all the meatballs home. There were so many posters clearing dictating that the meatballs were for dine-in only. This girl truly showed the Singaporean spirit. She had like bags of containers prepared beforehand just to da bao all the meatballs home. I was watching her the whole time and there were more than 10 boxes. The worst thing is after she went away, a few more groups of people stood there to dabao their meatballs as well. So it somehow became a dabao counter. Why so kiasu?

2) Weird Ones

As it's 10c meatball day, I would expect most people who come to IKEA to get meatballs, even if it's not the meatball day, most people would come to IKEA for meatballs as well. I came across these few groups of people who bought everything else except meatballs. Literally everything else, their entire trolley was filled with random stuff except meatballs. Why so weird?


And of course there are the boliao people like me who have nothing better to do while eating meatballs and snapping photos of all the kiasu people. For those of you who missed out on the IKEA meatball day, too bad. The meatballs were pretty awesome even though they weren't as awesome as before. Honestly speaking, at 10c per meatball, even if they were made of horse meat I also eat lor. Quite nice what.

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